Industrial Design
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Ruggable | Innovation Lab

Ruggable is the world’s largest direct-to-consumer floor covering brand which disrupted the rug industry with its print-on-demand production model.

The agile and purpose-driven Innovation Team at Ruggable was formed with individuals who brought diverse backgrounds in furniture, entertainment, sporting goods, technology, and consulting. Our goal was to identify new opportunities in home goods then develop and launch disruptive new sister brands. We focused on data-driven design, unique value props, and customer-focused marketing. My role encompassed product design, category research, user testing, and sourcing.